We are seeking an innovative, comprehensive product containing organic magnesium and Vitamin B6 to address symptoms of magnesium deficiency such as fatigue, irritability, and muscle cramps. The product must use an organic form of magnesium, be suitable for once-daily use, and offer added value through enhanced bioavailability, innovative delivery formats (beyond traditional tablets), clinically backed efficacy evidence, and a strong sustainability profile. It should be technically and commercially viable. Only organic magnesium salts will be considered; inorganic forms are to be avoided.​

As a leading player in magnesium in Europe, we are expanding our approach to offer consumers superior absorption, cutting-edge innovation, and easy-to-use solutions that fit seamlessly into their lifestyles.​

Must-have Requirements.

• Organic Magnesium form and Vitamin B6​
• A strong differentiation versus existing solutions with a distinct benefit or unmet consumer need that is clearly communicable​
• Proposals should be supported by robust science (evidence of efficacy & safety)​​

Preferred Requirements. ​

• Patented or proprietary technology​
• First to market​

Approaches​ not of interest.

• Inorganic Magnesium form​

Target Group​.

Adults and children, no specific health conditions​

Geographies​.

Global