We are seeking innovative smart packaging solutions that can create engaging, personalized experiences for consumers throughout the product lifecycle. Beyond enhancing supply chain traceability, we aim to leverage cutting-edge technologies to form connections between our products and the people who use them and develop "beyond the pill" experiences.​

We are interested in smart packaging solutions that go beyond traditional supply chain tracking to deliver rich, consumer-centric experiences. These innovations may offer features such as easy access to comprehensive product information and educational content, tools to enhance treatment adherence, medication intake tracking, and, importantly, improvements in overall consumer satisfaction. Our goal is to identify both current and emerging smart packaging technologies that will shape the future of consumer-centered self-care experience.​

Must-have Requirements.

• Innovative smart packaging technologies (e.g., RFID, NFC, and other emerging solutions) that deliver value-added experiences​
• Scalable and cost-effective solutions applicable across our product portfolio​
• Full compliance with relevant regulations and industry standards​

Preferred Requirements. ​

• Integration with existing supply chain infrastructure​
• Clear and feasible deployment strategy​

Approaches​ not of interest.

• Solutions that focus solely on well-established technologies, such as QR codes​

Target Group​.

Adults and children, no specific health conditions​

Geographies​.

Global